This short course is all about how to determine how your Customers want to Interact with you and How to Reach them. Too many small businesses think of customer relationships in terms of the relationship they want with their customers. It almost never works. You need to think of What type of relationship does your Customer want to have with you. Once you have determined that then you start to think How do you Reach them. This short course explains how you can define the type of relationship your customers wants with you and how to determine which marketing channel is the best to reach them.